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Ronald Franklin Long

Рональд Франклин Лонг

Рубрики: Продажи, Стартапы


Рональд Франклин - американец из штата Пенсильвания с двадцатилетним опытом в сфере управления, владел тремя успешными компаниями. Профессиональный тренер менеджеров среднего звена. Создатель программ обучения и аттестации сотрудников. Имеет огромный опыт работы в различных производственных отраслях.

ОПЫТ СПИКЕРА И ТРЕНЕРА

Разработал и провел программы обучения в ВУЗах США и России (Московский Государственный Университет им. М.Ю.Ломоносов; Schuylkill Institute of Business & Technology - Pottsville USA; NCA School of Business - Marion Heights – PA USA; Berks Technical Institute – Wyomissing - PA USA) по направлениям: бизнес администрирование, менеджмент среднего и высшего звена, банкинг и инвестиции, продажи и маркетинг B2B, юриспруденция (гражданское и уголовное право, торговое и коммерческое право, юридическая этика), отраслевая промышленность, машинное производство, сельское хозяйство, фармацевтика и медицинская терминология , IT – терминология, взаимоотношения в коллективе и др.

СПЕЦИАЛИЗАЦИЯ

  • Вывод нового товара на рынок - LEAN PROCESSING (Get It In – Get It Out)
    This is a crash course on how to get product through the door. Whether it be Information Technology, Metal Fabrication or Food Service, just to name a few, there are some very necessary steps to be taken to insure that the product is getting to the customer on-time and through your company as expediently, and cost-effectively as possible.
  • Продажи - SALES (Believe in it, before you try to sell it!)
    Talks focus on how to become an effective salesperson and how to get your potential customer to believe in you, and your product. Characteristics such as clothing, demeanor, attitude, confidence, manners, and interpersonal skills are addressed, with clinical exercises.
  • Управление продажами - UP-SELLING (Give the customer what they didn’t know they wanted/needed!)
    Customers usually have a preconceived idea of what they want to purchase from you before you meet with them. Whether it is a restaurant, manufacturing facility or service company, the buyer knows what he needs. But, is it exactly what they want, or can you sell them more? Would you like cheese on your burger and perhaps a milkshake instead of the coke? Understanding personalities and giving choices - this attitude is what makes sales.
  • Малый бизнес - MOM & POP SHOPS (Anyone with a little floor space can be a business.)
    Customers usually have a preconceived idea of what they want to purchase from you before you meet with them. Whether it is a restaurant, manufacturing facility or service company, the buyer knows what he needs. But, is it exactly what they want, or can you sell them more? Would you like cheese on your burger and perhaps a milkshake instead of the coke? Understanding personalities and giving choices - this attitude is what makes sales.
  • Взгляд на запад - LOOKING TO THE WEST (What’s not here?)
    When looking to begin a new business, the best way to get viable ideas is to look to other countries. Ask yourself, What do they have that we don’t have?, What is the market potential for this product in my country?, etc. Learn how to decide whether to franchise or copy other successful businesses. Learn the positive aspects of franchising and it’s pitfalls.
  • Срочность в осуществлении идеи - URGENCY IN OPPORTUNITY (When & Why to move quickly on an idea.)
    It is not typical Russian mentality to move quickly on a feeling or inspiration when it comes to business. However, in the west, the pace is much quicker and there is much more urgency in getting the business started and getting the product to market. Learn what is best for your company: caution, or urgency.
  • Обучение покупателя - EDUCATING THE BUYER (Educated choices – Happy buyer!)
    Purchasing agents of small, and large, companies are not always aware of what it is that they are instructed to buy. They also may not be aware of the many other products or services that you can provide. This lecture focuses on increasing sales through suggestive sales tactics.

ПРОФЕССИОНАЛЬНЫЙ ОПЫТ

  • 2011 – 2014 Lomonosov Moscow State University - Paralegal/Business Program Instructor
  • 2003 – 2004 Technical Process & Engineering, Inc. - Operations Manager
  • 2001 – 2002 Schuylkill Institute of Business & Technology, Pottsville - Paralegal/Business Program Instructor
  • 1999 – 2000 Pride Mobility Products, Exeter - Assistant Manager of Operations, Manufacturing Engineer
  • 1998 - 1999 Interspace Airport Advertising, Allentown - Project Coordinator
  • 1997 – 1998 Berks Technical Institute, Wyomissing - Paralegal/Business Program Instructor
  • 1996 – 1997 NCA School of Business, Marion Heights - Paralegal/Business Program Instructor
  • 1987 – 1989 Easton Foam Corporation, Easton - Plant Manager (Roll Division), Manager of Technical Services
  • 1985 – 1987 FabCo Machining Company, Lenhartsville - Owner/Operator
  • 1983 – 1985 Blue Mountain Machine, Lehighton - Plant Production Supervisor, Sales Engineer
  • 1982 – 1983 U.S. Seating and Sash, Topton - Model Shop Supervisor

ОБРАЗОВАНИЕ

  • 2002 – 2003 Alvernia University (Reading, PA USA) - Bachelor of Science, Business Administration, with minor in Human Resource Management. Graduated Cum Laude.
  • 1992 - 1994 McCann School of Business (Mahanoy City, PA USA) - Associate in Specialized Business, Paralegal. Graduated Suma Cum Laude.

ДОПОЛНИТЕЛЬНОЕ ОБРАЗОВАНИЕ

  • 05/2009 Kensington Teachers - TESOL Certification Program
  • 06/1976 North Schulkill Vocational Technical School (Fracville, PA USA) – Drafting and Design Technology

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